The 360-degree printing area of 500ml cans is 320 cm², which is 31% greater than 330ml cans (245 cm²) and provides additional space for creative use by brands. Pepsi’s 2023 market test reveals that 500ml canned items printed using the holographic bronzing process increase the retail terminal attention rate by 47% and the conversion rate of purchase by 23%. Japan’s Suntory used 97% area coverage of the can body to accomplish first month sales of new oolong tea 58% higher than projections and lower the shelf stay time to 1.2 seconds (the industry norm of 2.5 seconds).
Material properties constitute a unique consumption experience, surface gloss of 85-95 GU aluminum can is 4 times that of PET bottle (20-30 GU), reflection intensity of 150 cd/m² when subjected to illumination of 3000 lux. The Red Bull Limited Edition 500ml tank applies an embossing process, and haptic feedback improves customer product memory storage by 39%. Metallic touch of aluminum cans, according to Nielsen Eye Tracker research, increases 0.8 seconds in initial shopper gaze time, and shelf identification accuracy increases to 92% (comparable to 68% for plastic bottles).
Interactive value is enhanced by technological innovation. Coca-Cola’s 500ml thermochromic aluminum cans, launched in 2024, exhibit a color response time of just 5 seconds when chilled to a low temperature of 4 ° C, increasing the click rate of cold products at convenience stores by 65%. Carlsberg intelligent tank adopts NFC chip, code scanning participation rate is 18 times higher than ordinary packaging, and the data feedback shows 52% users increase the buying frequency. The glow-in-the-dark ink technology of Anheuser-busch enables the canister to be lighted at an intensity of 25 lux in darkness, which achieves 31% nighttime sales volume improvement at convenience stores.
The 66mm diameter and 122mm height golden ratio tank of 500ml creates the single-layer display volume of the standard shelf (45cm deep) to be a maximum of 24 cans, and the utilization rate of the space is 18% more than that of the 330ml tank. 7-Eleven A/B test result showed that shelf efficiency of 500ml can of beverage was $158/sf/month, 42% higher than equivalent volume PET bottle. Walmart data analysis shows vertical stacking capacity of 500ml cans of beer is 15 layers (12 layers for 330ml cans), and corresponding buying rate will increase by 27%.
The recycling level of the 500ml aluminum cans (71%) far exceeds that of the PET bottle (29%), and 68% of Gen Z consumers, as per McKinsey, would shell out a 10% premium for green packaging. After Heineken switched to recycled aluminum cans, the brand was rewarded with a 22-point increase in its ESG score, and young customer share increased from 31% to 46%. Nestle Japan statistics show that the 500ml cans of coffee with the logo “100% recycled aluminum” increased vending machine sales by 55% in the previous month, reducing the repurchase cycle to 4.2 days (industry average 6.8 days).
Digital printing technology enables dynamic marketing, Ball Corporation’s PIXEL digital printing system is able to individually design 500ml cans in 72 hours, and Budweiser World Cup limited cans have sold 120 million cans in the first week of launch. Toyo can’s AR linkage technology can enable the trigger rate of tank scanning up to 43%, and consumers’ interaction time is prolonged by 82 seconds on average. According to Tmall data, the rate of collection of personalized 500ml aluminum canned drinks is 9 times greater than regular packaging, and customer price has increased by 35%.